Downtime is always annoying, but when it's due to a DNS problem, it's extra frustrating. DNS is often a blind spot in IT strategies. Until an error or misconfiguration causes a website, e-mail or application to be completely unreachable.
What is DNS downtime?
DNS is the translation between domain names and IP addresses. Without a working DNS resolution, your website, email or application is simply unreachable. So DNS downtime means users can't reach your domain, even if your servers themselves are still functioning.
The cost of DNS downtime
What does DNS downtime cost a company? It depends on the situation:
- E-commerce: No web shop means no sales. Every minute of downtime costs direct sales.
- SaaS companies: Customers who can't log in or use your platform get frustrated, and consider alternatives.
- Business processes: Email or internal tools that don't work cause lost productivity and missed communications.
The example of the webshop can be expressed most concretely in terms of costs. With 1,000 webshop visitors per hour and an average conversion rate of 2% and an order value of €75, you end up with €1,500 in lost revenue. Per hour of DNS downtime!
The annoying thing is that DNS problems often last unnecessarily long. Without insight into changes and without a proper rollback mechanism, it can take hours to find the cause and fix it. And that's a shame, because most DNS issues are easy to prevent or fix immediately with the right tooling.
Prevent DNS downtime with ctrlDNS
Prevention is better than cure, but in the unlikely event of DNS downtime, you want to resolve it as quickly as possible. With ctrlDNS you get a grip on DNS management through logging and version control, access management, monitoring and alerts. So you can always follow who makes which changes and you can solve problems quickly.
